Inbound or Outbound Sales? The Answer is Yes
SaaStr
DECEMBER 25, 2021
And yet … The reality is, by revenue, this isn’t the way the majority of the world buys enterprise software. The majority of the world, by revenue, wants to lean back and get a one-on-one demo. note: an updated SaaStr Classic post). The majority of the world gets exposed to a vendor — vs. searching for one.
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