Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect
Hubspot
JULY 18, 2025
But when your demo, pitch, or messaging reflects their specific challenges, language, and goals, it short-circuits skepticism and builds immediate emotional buy-in. At Dextego, Mantzouridou Onasi stresses how they make this a core part of the sales process. This isn’t just about the post-sale experience.
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