Value-based bidding: Why it’s key to boosting your Google Ads
Search Engine Land
FEBRUARY 7, 2024
As a result, there is less data available for algorithms to effectively bid. A single booked event may result in a revenue of $10,000 for a wedding. The account structure can be configured to allocate a budget based on the products that yield the highest return on investment. However, these easier conversions are not all equal.
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