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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. What has Google said?

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Want to Know a Secret? Your Customers Do.

ConversionXL

Brown punched up his argument, no doubt, for attention. Each July the Bintliff crew heads a boat out to the ‘ole mud hole’ and scoops up hundreds of pounds of the ‘Magic Mud’, enough for one season. A similar approach can aid beta launches, transforming a “please sign up” into an exclusive “invite only” or “early access” affair.

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Want to Know a Secret? Your Customers Do.

ConversionXL

Brown punched up his argument, no doubt, for attention. Each July the Bintliff crew heads a boat out to the ‘ole mud hole’ and scoops up hundreds of pounds of the ‘Magic Mud’, enough for one season. A similar approach can aid beta launches, transforming a “please sign up” into an exclusive “invite only” or “early access” affair.

Customers 101
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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Below, we explore how to track sales velocity and rev up your sales team’s productivity for faster conversions. To calculate the length of a sales cycle, add up the total number of days that it took to close each sale in the time period you’re considering. Sign up now Thanks, you’re subscribed!

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

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