Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. As a result, Walmart is expanding the technology to all 42 regional distribution centers.

Healthcare

SaaStr

MAY 24, 2025

Strategic Segmentation by Restaurant Density Rather than segmenting purely by revenue opportunity, Toast takes a unique approach by considering restaurant density. They assign territory reps to densely populated areas like New York City, while inside reps cover less densely populated areas.

Quota

Martech

MAY 12, 2025

Dig deeper: As retail evolves, so too do physical stores and retail tech How an affiliate program can check all the boxes Enter affiliate marketing, a scalable strategic partnership development in which the advertiser partners with publishers to promote and sell its products. An affiliate program is more than a channel.

Retail

Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech.

Launch

ConversionXL

FEBRUARY 3, 2022

Growth marketers can penetrate a new market by running experiments like : Sales and promotions. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Catering your marketing and promotional efforts to reach a new type of customer. Image source. New channels.

Growth

Heinz Marketing

AUGUST 28, 2023

Consider your strategy as the map to navigate uncharted or challenging territory. Partnerships and Collaborations: Check if they have any strategic partnerships or collaborations with other brands. Distribution Channels: Choose the platforms where you’ll publish and promote your content.

B2B

SaaStr

JANUARY 21, 2020

I was a local sales manager or regional manager. As I think back to when I came out of school and went into the workforce, I remember thinking I got to be this associate territory rep. I was in med device for 36 months before I get a territory and then it’s like in the middle of nowhere. That was the old way.

Quota