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87% of business buyers expect reps to act as trusted advisors. By diving into their pain points and finding a champion, you can be the one they turn to. Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads.
University of Washington Medical School molecular biologist, John Medina , says people tune out of a presentation in the first 10 minutes. And that is one of the best ways and the fastest ways to buildtrust that I know. . I think relationshipbuilding with their team members—that’s the skill.
To successfully negotiate a contract in today’s sales climate, you need to prioritize relationshipbuilding over persuasion, practice active listening, and empathize with your customers’ challenges. Each provides a chance to buildtrust and nurture stronger relationships with stakeholders.
But what about when the product matches the customer’s needs and they trust the seller? Some 88% say they trust online reviews as much as personal recommendations, and 39% read reviews on a regular basis. Takeaway: Don’t trust people when they explain why they bought something. And that was a few years ago.)
When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study.
What about when the product matches the customer’s needs and wants, and they trust the seller? A Washington Post column uses the example of clam chowder. If you want to get people to buy your stuff, you need to understand how people make purchasing decisions. Product quality and seller reputation matter , goes without saying.
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