resources blog sales-pipeline-coverage-ratio 
PandaDoc
APRIL 3, 2023
As your company grows, you may find you have less resources available for closing each opportunity. Your company’s sales managers only have a select number of sales reps to work with, and those reps only have a limited amount of time to close deals. A risky deal can ruin your pipeline health and slow down your sales performance.
Salesforce
JUNE 2, 2022
The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Why pipeline? Because it’s the greatest indicator of future sales bookings, or annual contract value (ACV). Pipeline is the glue between the marketing and sales departments.
Heinz Marketing
JANUARY 29, 2019
The CFO and CMO relationship doesn’t get the same tradeshow airplay and blog coverage as sales alignment. A highly skilled marketing ops resource provides the data and analysis that strengthens the CMO-CFO partnership. CMOs should focus on driving overall pipeline and revenue, regardless of source or who gets credit.
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