Hubspot

JANUARY 27, 2020

Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization. This involves strong alignment between BI, marketing, sales, and partner teams.

Growth 100

Growth A/B testing Campaign Electricity 100

Hubspot

JANUARY 21, 2019

This is called survivorship bias , and many startups struggle with it. To avoid survivorship bias and grow your startup on your own terms, try to keep your “business blinders” on. Cohen writes about all things startups, sales, bootstrapping, fundraising, technology, and entrepreneurship.

Non-Profits 89

Non-Profits Agriculture Growth Launch 89

ConversionXL

NOVEMBER 6, 2014

Maybe our visitors don’t appreciate Pre-Christmas sales starting in November. The trouble, he states, is that when blogs report 30-50x increases, it creates a “survivorship bias” that minimizes the impact of more realistic wins, as well as learning from neutral & failed tests. Conclusion.

A/B testing 102

A/B testing UX Conversion Start-ups 102

SaaStr

MARCH 26, 2019

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. And at the risk of giving you a full Stripe sales pitch, don’t worry, that’s in my other talk. The exchange of value.

Launch 61

Launch Engineering Product Start-ups 61

SaaStr

MARCH 18, 2019

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. And at the risk of giving you a full Stripe sales pitch, don’t worry, that’s in my other talk. The exchange of value.

Launch 46

Launch Engineering Start-ups Finance 46

SaaStr

OCTOBER 22, 2020

Ryan Carlson: Well, the Steve Blank mindset in his book and his whole approach to customer development to me is really relevant to your question, because Good to Great and Built to Last, those books, the fundamental flaw, I think, in those books in particular is survivorship bias and hindsight bias. I believed so much in that.

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66