How Accenture and Salesforce Are Reinventing B2B Sales
Salesforce
SEPTEMBER 21, 2021
Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.
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