SaaStr

JUNE 21, 2019

Prior to their IPO in 2016, Twilio had raised over $250m in VC funding from some of the best in venture including USV, Bessemer, Salesforce, and Techstars just to name a few. Sara Varni: Yeah, I mean, I actually started off my career as an equities trader, [inaudible 00:04:03] the foray into tech marketing.

Start-ups 55

Start-ups X-functional Drivers/motivators Up-sell 55

ConversionXL

JUNE 16, 2015

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). ConversionXL Live 2016: March 30th to April 1st. In Europe its [inaudible 00:03:05] so kind of really building the AB testing from not doing AB testing, $3.9 We’re asking a lot of questions.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

ConversionXL

JULY 17, 2015

Watch the video here: Note: get on the email list to get notified when tickets for ConversionXL Live 2016 become available. Audience: [inaudible 00:33:03]. And the audience asked some of the toughest testing questions ever. All of them got answer. People on the list will get them at pre-sale prices. Audience: [inaudible 00:33:00].

A/B testing 100

A/B testing Cross-sell Start-ups Conversion 100

SaaStr

AUGUST 7, 2020

crosstalk 00:25:03]. Rob Bernshyten: We’re looking at average spend per employee and companies and we’ve put that into an index to give leading indicators that we launched this every quarter and when we backwards tested this to 2016 against the GDP, we saw a very real and meaningful correlation.

Price 58

Price Retail X-functional Healthcare 58

SaaStr

MAY 27, 2020

If you look at this graph, it simply plots out how many people filed in the weeks before 2016, 2017, 2018, 2019, 2020. You are almost under pressure as a corporate executive to show that you can innovate, but [inaudible 00:17:03] markets, people are not paid to innovate. So let’s put 22 million into perspective.

Finance 76

Finance Government Price Contract 76

SaaStr

FEBRUARY 26, 2019

When we sold, first phone call, Julie again [crosstalk 00:03:46] And she, to her credit, literally just put the same headline on Business Insider. Jason Lemkin: Now, when they make you CEO of SAP, are you going to call her first or [crosstalk 00:03:56]-. So when we got to 2016, it was in our DNA. Ryan Smith: Yeah.

Up-sell 51

Up-sell Product Follow-up Start-ups 51

SaaStr

JUNE 12, 2020

Do you have a sense of what [crosstalk 00:06:03]? I think you were at SaaStr like 2016 or 2017 or something. You just want it to work for you and the worst thing is [crosstalk 00:05:57]. Jason Lemkin: And what’s the single hardest part of that that you want to conquer this year? How do you just say-. Jason Lemkin: Yeah.

Start-ups 69

Start-ups Engineering Product Follow-up 69