Salesforce

OCTOBER 7, 2021

You’ve heard this one before, but it bears repeating: 2020 was an unprecedented year. View traffic from every angle. To truly maximize the effectiveness of these areas and get them holiday-ready, use tools that enable conversion rate optimization testing such as A/B testing, heat mapping, click tracking, and visitor recording.

Retail 96

Retail A/B testing Angle Campaign 96

ConversionXL

JANUARY 13, 2021

More users landed in November 2020 than my first eight months on the job combined. As a distribution channel, search rarely rewards tone, design, or angle. New ideas justify a test, not a strategy. But the A/B testing mindset often defaults to two- or four-week cycles. Organic user growth to posts I worked on.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

Sales Hacker

OCTOBER 19, 2020

From June 2019 to August 2020, my data science team at Outreach analyzed more than 12 million prospects. This is why it’s so important to A/B test everything and why data science is such a critical part of both sales enablement and improving sales processes. Never hesitate to try a different angle.

A/B testing 128

A/B testing Angle Follow-up Prospecting 128

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

ConversionXL

JUNE 19, 2019

Create an angle. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. A/B test everything using statistical frameworks. Sex up the headline.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90