SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others. Media Contact.

Clients 27

Clients Tradeshows Growth Follow-up 27

ConversionXL

MARCH 17, 2021

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Canceled events and tradeshows increased the focus on outbound activities. Let’s dive in. Common B2B marketing challenges.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. Will that continue? Will we revert back? Slack Groups and Online Forums.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

SBI

MARCH 13, 2020

“In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim Dickie, Sales Mastery Co-founder and Research Fellow. Solutions like Zuant’s blend the technology and processes needed to make that happen.” For information, visit the Zuant website [link].

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Heinz Marketing

OCTOBER 28, 2020

Since March 2020, the in-person event playbook has been thrown out the window – along with most other ideas of predictability and normalcy. A reliance on event technology. Unfortunately, much of what you’re able to do with virtual events is heavily reliant on the event technology currently available. The State of B2B Events.

B2B 138

B2B Tradeshows Technology Technology 138

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Virtual event “networking.” Choosing the right virtual event marketing technology: platform or stack? Much more on networking is here. On24 Growth, 2018 to 2020.

Objectives and Key Results 139

Objectives and Key Results Networking Presentation Entertainment 139

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. It’s been years in the making, but it should be out by January 2020. As far as additional career goals, I would love to serve on the board of a technology company. I’m energized by the fact that the technology I represent truly helps others and makes their lives at work better.

Sales 90

Sales Up-sell Start-ups Cross-sell 90