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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Podcasts are projected to reach $2.6

Sports 106
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Why we care about loyalty marketing

Martech

When executed properly, they are a win-win: Customers benefit from discounts or other perks on items they’d most likely be buying anyway, while retailers enjoy customer retention, increased revenue and other avenues for growth. In 2022, U.S. The programs, perhaps unsurprisingly, are popular.

Retail 107
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. A playbook does exactly this. Marketing strategy.

Campaign 149
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Connections 2022: What the New Marketing and Commerce Cloud Launches Mean for You

Salesforce

Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. During Connections 2022, we introduced Customer 360 innovations for Marketing and Commerce Clouds that do just that. Expected to be GA in October 2022. Expected to be GA in September 2022. SLACK FIRST.

Launch 98
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Stop The Madness

Partners in Excellence

Something that clearly will help them sharpen their business strategies, more effectively engage customers, and drive business growth! From someone who claims to have been a reader of my blog for quite a long time, the offer to publish an article on “In 2022, What will be the IT Service Desk’s trends?”

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Increase Sales Performance with the Right Sales Enablement Tool

Highspot

It’s more than a purchase; it is an investment in your sales team’s ability to drive revenue growth. A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth.

GTM 52