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6 key marketing ops predictions for 2022

Martech

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

Platform usage increases to more than 12 million connected users in 2022. “In a challenging sales environment, strategic enablement is the way forward,” said Sheevaun Thatcher, VP of Global Sales and Success Enablement, Slack. SEATTLE, Nov. Doubled revenue across the U.K., Social Media: LinkedIn , Twitter , Instagram.

Growth 98
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Meet the SaaStr Europa 2022 Speakers!

SaaStr

We’re ONE MONTH away from 2022 SaaStr Europa in Barcelona — join us there at the beach with 2,500 of your SaaS BFFs on June 7-8! Melinda Cormier, VP of Growth Marketing @ LumApps. Haresh Baraj, VP Product Growth @ Pleo. Rebecca Feiten, Senior Director, Strategic Sales @ Outreach. Andrey Khusid, CEO @ Miro. See you there!

Meeting 85
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GTM 68: Klaviyo’s Blueprint for Sales Success of $25M to $450M+ Growth with Sean Marshall

Sales Hacker

In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners. He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts.

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Highspot Announces the Strategic Enablement Framework and New Platform Innovations to Drive Revenue Performance

Highspot

Spring 2022 Release introduces the definitive model for enablement success and new product capabilities to equip, train and coach revenue teams. The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. Equip reps and buyers with the resources they need.

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Highspot “Leads with Superior User Experience, Data Science” as a Leader in the Sales Content Solutions 2022 Report by Independent Research Firm

Highspot

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

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Your Top 2 Goals for 2022: The Missing VPs, and Expanding the Footprint

SaaStr

#1 most important tactical thing to do for 2022: get those core, missing VPs hired. #1 1 more important strategic thing to do for 2022: expand your product footprint. So I know many of your are furiously working on drafting, updating, and tweaking your plans for 2022. Strategic Job #2: expand your product footprint.