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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

Platform usage increases to more than 12 million connected users in 2022. “In a challenging sales environment, strategic enablement is the way forward,” said Sheevaun Thatcher, VP of Global Sales and Success Enablement, Slack. Germany and northern Europe; opened offices in France and the Australia and New Zealand markets.

Growth 98
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GTM 68: Klaviyo’s Blueprint for Sales Success of $25M to $450M+ Growth with Sean Marshall

Sales Hacker

In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 99
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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? What publications should I use to test product positioning for a new go-to-market strategy? Identify growth patterns (e.g., What is driving brand search?

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The State of GTM Jobs: Sales

Sales Hacker

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Details below – let’s get into it.

GTM 89
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. CXL live is a marketing conference that gets it.

B2B 94
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Here’s why it matters and how it can be done. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 101
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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 62