ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it. Who is it for? What are its use cases?

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines.

Objectives and Key Results 115

Objectives and Key Results Retail Engineering Launch 115

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. Marketing playbooks work the same. So, how can marketers align every department for a consistent customer experience? What’s inside will differ depending on the channel or marketing campaign. A playbook does exactly this. Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Also on this day Google Ads scripts rolls out support for asset-based video ads 2022: Advertisers had until Feb. Who Invented The Mechanical Television?

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

Salesforce

OCTOBER 19, 2023

According to the latest State of Sales report , only 28% of reps are expected to hit their quotas in 2022. Equally as important, quotas are a way to align sales efforts with broader business objectives. Activity quotas are often assigned when a company needs to focus on prospecting to build market share with a new product or service.

Quota 69

Quota Objectives and Key Results CRM Drivers/motivators 69

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. The result?

Objectives and Key Results 138

Objectives and Key Results Campaign Start-ups Engineering 138