Remove 2023 Remove A/B testing Remove Relationship building
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The CMO’s practical guide to personalization

Martech

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. They created specific segments and personas for the D2C and B2B channels and devised an intense A/B testing process. The result?

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How to Sell Services Online

Hubspot

When building that website, and working in all of the features above, A/B testing can help you learn what works best for converting website visitors – and where you should place key features like CTAs. Pro tip: HubSpot’s Ultimate Guide to SEO in 2023 will help you get started with — or fine tune — your strategy.

Service 93
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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

billion in 2023. They’re the perfect way to build intrigue and provide value without requiring too much commitment. They can also be a launchpad for relationship-building with potential customers. A/B testing. Industries known for high-priced products and businesses experiencing rapid growth also work.

CTR 129
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7 B2B content distribution strategies that work

Search Engine Land

Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. Collaborating with industry influencers is a powerful way to build credibility, expand your reach and generate leads for your B2B brand. It takes time, effort and a whole lot of relationship-building to get it right.

B2B 109
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. But we put an even bigger focus on the value that smaller groups and relationship-building have. Definitely make #CXLLive a priority in 2023. (It Great talks.

B2B 94