Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth.

Strategic partnership 111

Strategic partnership Tradeshows B2B Strategize 111

Martech

MAY 10, 2024

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Sports 86

Sports Strategic partnership Networking Entertainment 86

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge. The Data Cloud and Google Vertex AI integration will be in pilot mid-2023, and generally available late 2023.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

FEBRUARY 8, 2023

When executed properly, they are a win-win: Customers benefit from discounts or other perks on items they’d most likely be buying anyway, while retailers enjoy customer retention, increased revenue and other avenues for growth. The programs, perhaps unsurprisingly, are popular. In 2022, U.S. What’s next in loyalty marketing?

Retail 89

Retail Strategic partnership Gaming Trust 89