Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. This is where the Pareto principle can become a powerful strategic tool for you and your team.

Objectives and Key Results 122

Objectives and Key Results Strategize Technology Technology 122

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

SEPTEMBER 5, 2023

This is live data for June 2023, for informational non-branded keywords. These are the keywords you should use to estimate SGE impact. In addition, identify strategic keywords – these are keywords that, even if they didn’t show up in the above analysis, are strategically important for the business.

CTR 142

CTR Technique Strategize Niche 142

Search Engine Land

OCTOBER 2, 2024

In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Quick wins and tests Everyone seeks the ideal “low effort, high impact” solution. Rather than marking up everything on the site, being strategic about which Schema to implement is key. iOS is not the dominant operating system in India.

Clients 91

Clients CTR Conversion Closing 91

Hubspot

APRIL 1, 2025

However, their adoption is growing rapidly as enterprise-level businesses recognize their ability to do the things that their human reps either 1) dont have the time to do or 2) no longer can do (not because theyre not equipped to, but because theyre focusing on more high-impact, strategic tasks and requests).

CRM 36

CRM Follow-up Clients High impact 36

Highspot

JUNE 6, 2023

Your goal is to ensure teams spend time on high-impact sales activities like call preparation, as opposed to low-impact, time-consuming activities like data entry or other administrative tasks. Consider these potential use cases: Save more time for strategic work: AI can automate repetitive tasks in seconds that once took hours.

Closing 52

Closing Product Objectives and Key Results Quota 52

Highspot

AUGUST 15, 2023

By identifying successful sales strategies , teams can focus on high-impact activities that drive revenue. Resource: Check out Sales Enablement PRO’s 2023 Sales Enablement Analytics Report to find out what to measure and track to help improve your sales enablement strategy.

Objectives and Key Results 52

Objectives and Key Results Sales Pipeline Technique 52