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Google’s September 2023 helpful content update started rolling out Sept. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. The drops, unfortunately, are not surprising.
Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.
We entered 2023 talking about GA4 and we’re doing the same thing in 2024. These may be more niche-y, but they can help you identify conversion-friendly properties and/or themes you can double down on with extra ad spend. Next, you can sort by lowest sessions and look for pages with little volume with registered conversions.
This showcases a narrow segment of a niche market, and it’s missing a lot of startups. Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. Many of you are familiar with this visual, most likely created by an investment firm.
They do not know the nuances of your particular industry niche. While it can uncover some useful information, there are a couple of limitations: The recommendations are based on best practices and are surface-level suggestions. They don’t take into account the unique needs of the business. They do not know your competitors.
A screenshot of the Kalyna Marketing Stripe dashboard as of Nov 14, 2023. I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We What if we actually try to salvage what has been great about niching down, marketing, and the internet itself?
If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight.
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