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How to Create a Data-Driven Security Awareness Campaign and Measure Impact

Salesforce

According to Verizon’s 2024 Data Breach Investigations Report , 68% of breaches involved a nonmalicious human element, such as social engineering attacks or simple human error. Keeping our customers’ data secure is intrinsically linked to keeping our employees’ data secure. Why are data-driven security awareness programs important?

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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). External to the product While intrinsic product value is crucial, adding external value enhances customer loyalty. We’ve been looking past the end of the year into 2024 this week with a team offsite.

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5 practical marketing tactics to accommodate new technologies and AI

Martech

However, creating content to meet the needs of various campaign channels and platforms is a challenge that technology can help you solve. Original research is how brands and martech vendors differentiate their thought leadership and demonstrate that their content is not AI-generated.

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Measuring and optimizing for Google Core Web Vitals: A technical SEO guide

Search Engine Land

What this means for technical SEOs FID is a user interaction responsiveness metric set to be replaced by Interaction to Next Paint (INP) in March 2024. What this means for technical SEOs As mentioned, INP will replace FID as a Core Web Vital in March 2024. But do remember, these two tests are not intrinsically connected.

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Getting Employee Training Right — Here's What I Learned [+Business Leader Insights]

Hubspot

After meetings, I would transcribe the notes onto my laptop, check for grammar and spelling errors, and then email them to the meeting invite. An employee training session taught me a much more efficient process that involves taking meeting minutes in a live Google document. So, how am I supposed to clear out time for training?

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024. As more customers prefer shopping this way, businesses must meet demands for stellar mobile experiences. Did you intrinsically know how to browse, add to cart, and pay for your items? There are 2.6 billion digital shoppers in the world.

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