Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Negotiate 131

Negotiate Advertising/ Marketing Cross-sell Technology 131

SaaStr

MAY 29, 2025

At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical.

GTM 86

GTM Negotiate Cross-sell CRM 86

Sales Hacker

APRIL 25, 2025

They orchestrate deals, bringing in execs, solution engineers, and cross-functional allies. Cartas move into fund administration and private equity made technical expertise non-negotiable. Design around how customers want to buy, not how you want to sell Internal convenience should never beat customer experience.

Growth 68

Growth GTM Cross-sell Negotiate 68

Martech

FEBRUARY 24, 2025

Picture an AI solution provider coming in with a robust platform but little understanding of your specific market, your brand’s unique selling propositions or your internal data structures. Dig deeper: Will AI agents conduct the martech orchestra in 2025? Yes, AI can do remarkable things, but it still needs human expertise.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Salesforce

APRIL 28, 2025

Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Team up with other businesses : Partner with businesses that complement yours to cross-promote and reach a wider audience. Here’s what works well for SMBs.

Follow-up 59

Follow-up CRM Contract Trust 59

Salesforce

FEBRUARY 17, 2025

Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Craft a compelling value proposition Effective messaging is central to how to sell better and creating a strong value proposition starts with focusing on your customer. The S.M.A.R.T.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

PandaDoc

AUGUST 22, 2024

Businesses worldwide seek to overcome the limitations of on-premise software and plan to transfer over 60% of their workflows to the cloud by 2025. SaaS sales is the art of selling software-as-a-service (SaaS), focused on methods to obtain new customers while retaining/upselling existing ones. Where does your SaaS business fit?

Contract 52

Contract Cross-sell Legal Drivers/motivators 52