Sales Hacker

JULY 11, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Inside a marketing organization with no marketers, just 40 AI agents – an overview of the different agents built out across marketing. Share Tag GTMnow so we can see your takeaways and help amplify them.

Launch

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.

Government

SaaStr

JULY 10, 2025

larger revenue base by 2025. Sometimes the bigger market wins, even with lower initial margins. Toast sacrificed early market share for market size optimization and is now leveraging scale to move upmarket. When are smaller customers “better”? margin) Net Income: $11.8M margin) Net Income: $11.8M

Strategize

Heinz Marketing

FEBRUARY 5, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns.

Growth

Martech

JANUARY 29, 2025

It shows how these elements work together to deliver results, providing a clearer understanding of marketing’s impact. It fundamentally evolves how teams invest in go-to-market (GTM) strategies, enabling more intelligent, more confident decisions that drive measurable outcomes.

GTM

SaaStr

JUNE 3, 2025

So some of the latest Gartner data reiterates a theme from our invite-only CMO and CRO events at 2025 SaaStr Annual + AI Summit : Many CMOs and some CROs are scared they aren’t AI-savvy enough to succeed. These are the executives responsible for driving revenue, understanding customers, and competing in the market.

Objection handling

SaaStr

APRIL 10, 2025

Customers will “grab you on the street by your neck” to tell you how much they love the product, despite marketing automation being a decidedly non-new category. And come see 300+ sessions like this at 2025 SaaStr Annual, May 13-15 in SF Bay!!

E-commerce