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Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Invest in understanding and strategicallyplanning for AI agent integration The report emphasizes that B2B marketing is undergoing a significant transformation due to AI agents. Processing. Click to expand.
Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Processing. Some platforms also offer industry benchmarking so brands can stay in tune with their competitors and use it as an opportunity to develop a more robust and strategicplan.
And a full half of 2025 will be dedicated in the latest in AI for B2B, including 100+ of the best new players in B2B AI presenting on our new AI Demo Stage! Understanding how your business compares to similar companies at your stage provides crucial context for strategicplanning. Pull together the team.
It requires aligning internal processes, roles and budgets around AI-driven initiatives a task that can be daunting for large, established enterprises. Dig deeper: Will AI agents conduct the martech orchestra in 2025? The seeds are being planted in an environment where AI agents can streamline the entire marketing process.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. We’ll explore how recent developments are impacting strategicplanning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.
of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report. Participating in strategicplanning conversations — not just support tickets. Process reengineering : Helping clients streamline the flow of briefs, assets, approvals and feedback using the tool.
Processing. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game. Wherever you are, actions now will pay off in more strategicplanning and less last-minute panic.
They take center stage at National Small Business Week from May 4-10, 2025. Use AI for strategicplanning About 90% of SMBs admit AI is making their operations more efficient. You can delegate tasks like scheduling social media posts, managing inventory, and processing orders to AI.
A successful email marketing program requires a thorough understanding of the channel, from acquisition to strategicplanning, data collection, and management. Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1
CG companies that reduce friction through integrated processes and a seamless user experience for internal and external stakeholders will win the day, and we know this is a top strategy for 55% of the CG companies Salesforce surveyed. But, with a connected digital platform, teams have more time for strategicplanning.
Natural language processing (NLP), another form of AI technology, helps startups understand human language more effectively. A Quick Glance at Some Numbers… $126 billion: That’s what the entire AI industry is projected to reach by 2025. applications.
For a long time, lawyers have concentrated on practice instead of process. Legal operations refer to a set of processes and activities that improve the way law departments deliver services to their clients. Legal operations are a range of processes and activities that make in-house legal departments run more efficiently.
They can plan steps, execute tasks and self-correct errors without human intervention. Dig deeper: Will AI agents conduct the martech orchestra in 2025? Complex problem solving: Agentic AI is designed to handle high-complexity use cases, making it suitable for industries that require sophisticated decision-making processes.
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