Martech
NOVEMBER 12, 2024
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.
Martech
DECEMBER 17, 2024
And what great GTM impact they’d be losing if they bet the money on something else. If were all honest for a moment, what we think we know about how marketing powers GTM is meagre and often mistaken. In short, most C-suites are out of patience with the known unknowns and the unknown unknowns swirling around and through GTM.
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SaaStr
JUNE 8, 2025
AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton #5. The 2026 Sales Team: 50% Humans, 50% AIs. AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton #2. All 1 Team. ✨ Lemkin (@jasonlk) June 1, 2025 Top Pods & Vids: #1.
SaaStr
JULY 1, 2025
While AI has exploded in coding (Cursor) and legal (Harvey) and parts of GTM (Clay), sales itself is still waiting for its breakthrough AI moment. Timeline for Improvement : Expect culturally-aware AI models by late 2025/early 2026 as training datasets become more globally representative. The latest AI B2B to go through hyper-growth.
Heinz Marketing
APRIL 2, 2025
Everyone in your go-to-market (GTM) organization should understand and align with these definitions. A clearly documented and widely followed GTM strategy is the foundation of a predictable pipeline. But how do organizations accomplish this? Mauras response was to start with the basics. Where and how do you share this information?
SaaStr
MAY 29, 2025
At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. And where it will be very soon. The AI-Native CRO: How Revenue Leaders Must Evolve or Risk Obsolescence 4 Top Learnings for Revenue Leaders 1.
Martech
AUGUST 13, 2025
And the pace is accelerating — by 2026, over 80% of software vendors will embed generative AI into their products, per Gartner. Dig deeper: Your GTM strategy needs a buyer-centric redesign Responsible AI as a competitive edge While the buyer lens comes first, governance still matters. 22% is brought in by business units.
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