Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Heinz Marketing

APRIL 2, 2025

Everyone in your go-to-market (GTM) organization should understand and align with these definitions. A clearly documented and widely followed GTM strategy is the foundation of a predictable pipeline. But how do organizations accomplish this? Mauras response was to start with the basics. Where and how do you share this information?

Pipeline 57

Pipeline GTM B2B Follow-up 57

Highspot

AUGUST 13, 2024

By 2026, 65% of B2B organizations will transition from intuition-based to data-driven decision-making, using conversational intelligence and AI technology In the show Ted Lasso, Richmond Football Club fans adopted the phrase “It’s the hope that kills you” – of course, Ted countered this with his intrepid “I believe in belief.”

GTM 105

GTM Sales Pipeline Quota 105

Highspot

MAY 30, 2024

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Gong.io

APRIL 15, 2022

Revenue Intelligence means getting real-time feedback to inform fundamental changes in product direction and Go-To-Market (GTM) strategy. The good news: 2 out of every 3 sales organizations will have moved from intuition-based to data-driven decision-making by 2026 ( Gartner ). The unfiltered voice of your customer is a game-changer.

CRM 62

CRM Pitch Up-sell GTM 62

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. At this point, its clear to many that GTM is not the deterministic, coin-operated machine that many founders and VCs thought it would be almost two decades ago. Critical facts for your 2025 GTM strategy 1.

GTM 104

GTM Non-Profits Networking B2B 104

Martech

DECEMBER 17, 2024

And what great GTM impact they’d be losing if they bet the money on something else. If were all honest for a moment, what we think we know about how marketing powers GTM is meagre and often mistaken. In short, most C-suites are out of patience with the known unknowns and the unknown unknowns swirling around and through GTM.

GTM 103

GTM B2B X-functional Up-sell 103