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The real test will come in 2026 budget planning cycles, where AI is likely to receive significantly larger allocations. Platform Consolidation Is Masking Growth The apparent marketshare shifts—particularly OpenAI’s slight marketshare decline—might reflect platform consolidation rather than overall market softening.
Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. And marketers will tap into loyalty programs to do more than simply nudge current customers to buy more to gain added perks. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.
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She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose marketshare to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Q: So I see how this can aid B2C marketers, but what about B2B?
Despite this unusual arrangement for a tech company, they continue to dominate with 85%+ marketshare. In a world of fewer, bigger winners, these bets make sense despite the high price. Clay’s AI-Fueled Growth and Competitive Strategy Clay is seeing explosive adoption among marketing teams frightened about AI disruption.
One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. As one investor put it, “Intelligence is available at a price that’s declining by log orders of magnitude every year.” That’s a DPI game.
If Chime goes public at $10B instead of $25B, those late-stage investors might get as much as twice as many shares to make up the difference. It’s just a price adjustment after all, notes Jason. And even if their price is adjusted to the IPO price, that’s still a 0% gain. But does it really matter?
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