Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 96

B2C Drivers/motivators Growth Technology 96

Martech

MAY 18, 2023

growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Paid search represents 41.8% growth in retail media search.

Growth 107

Growth Retail Networking Represent 107

Hubspot

JANUARY 30, 2024

This exploding group represents both potential customers and affordable, untapped talent. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Build skills.

E-commerce 66

E-commerce Territory Niche Finance 66

Closer's Coffee

NOVEMBER 21, 2022

Each persona has a unique strategy to win customers, along with unique challenges they present to sales management – gamification can work to enhance each persona’s individual sales technique while diminishing any potential negative aspects. The Hard Worker . The Lone Wolf. The Relationship Builder. Final Thoughts.

Drivers/motivators 52

Drivers/motivators Gaming Sales Growth 52

Martech

DECEMBER 7, 2022

But getting in on the action requires online retailers to be nimble and able to attract and retain customers by providing high-quality, seamless shopping experiences. By 2027, Amazon alone will rake in more than $1 trillion in online sales. It’s a huge opportunity, but sellers have to be ready to take advantage of the growth.

E-commerce 87

E-commerce Retail B2C Gaming 87

Search Engine Land

MARCH 17, 2023

You need, at a minimum: Effective writers/communicators/creators who can connect with your audience through words or visuals, share expertise, and clearly demonstrate the business value and benefits for customers. By 2027, the majority of the workforce in the U.S. will be freelance!)

Contract 86

Contract Gambling Drivers/motivators Start-ups 86

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. Email marketing helps organizations acquire and retain customers, build businesses and make more money.

E-commerce 138

E-commerce Technology Technology Retail 138