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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Harnessing automation technologies enables businesses to increase the impact of their efforts while cutting time spent on repetitive tasks – resulting in faster business growth at scale.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Need to build a landing page for a new promotion? Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Those days are over.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting. The deeper benefits of their products/services. By 2027, the majority of the workforce in the U.S. First, they have a content strategy in place. Their voice and style.