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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Automation can expedite localized campaign building and launching through pre-set configurations.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. The evolution of a new digital landscape can bring opportunities and challenges.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Automation can expedite localized campaign building and launching through pre-set configurations.

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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. PubMatic launched an updated buyer platform powered by generative AI.

Launch 85
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Tech companies co-developing a product, then parting ways once its launched. To embed AI deep into Telstras systems, improving network performance, customer experience, and efficiency across the board. It comes with some big perks shared profits, access to more capital, and a bigger network but it also requires trust.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Or, if you're selling a B2C product, you might want to focus on the bigger, broader networks like Facebook or YouTube since they have a large range of audience demographics. Below is a great example of a live video launched by Adobe as part of its Sketch Party series.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. After only two months of launch, ChatGPT achieved 100 million monthly active users – showing just how powerful these tools can be when implemented correctly in a content marketing strategy. M easurable.