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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

According to Gartner®, “Sales enablement budgets will increase on average 50% over current levels by 2027” (Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027, February 15, 2023)*. Highspot University is designed to provide customers with the education and support they need to implement Strategic Enablement.

Launch 52
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How AI will affect the future of search

Search Engine Land

Including elements like location-based services and personalized recommendations turns searches into dynamic interactions between users and your content. AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology.

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. trillion in 2021 to $3 trillion by 2027. They have partnered with SWK Technologies and other integrators to help you get going seamlessly.

B2B 86
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Those days are over.

Angle 76
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How to Use AI to Meet Your ESG Goals Faster

Salesforce

All of which help you achieve your sustainability goals faster, freeing up more time for strategic thinking and execution in your ESG program. According to the International Data Corporation , spending on ESG business services is projected to grow from $37.7 billion in 2023 to nearly $65 billion in 2027. G AI can help.

Meeting 52
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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 92
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Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay

Salesforce

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders.