Martech

JUNE 18, 2025

Launch a campaign before lunch? The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. The real advantage comes when combining automation with intention, empathy and strategic clarity. Every day, we hear how AI is reshaping marketing. No problem.

GTM 101

GTM Strategize Trust B2B 101

Martech

FEBRUARY 21, 2025

Pro tip: Review your last campaigns audience breakdown. How to identify when your campaign is healthy enough to increase ad spend More ad spend doesnt fix bad performance. Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Who engaged? Does the messaging match?

CTR 95

CTR Gambling Click Through Rate Niche 95

Martech

DECEMBER 18, 2024

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Strategic framework for marketing to Gen Z I’ve developed a framework for marketing to Gen Z based on my work with cutting-edge wellness tech brands. Thats double the speed of previous generations.

Entertainment 106

Entertainment Manufacturing B2B Represent 106

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Represent 129

Represent Niche Trust Legal 129

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign.

B2B 115

B2B Education Gaming Technology 115

Martech

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. A strategic content approach helps build lasting connections with your audience. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B 111

B2B Represent Campaign Strategize 111

Search Engine Land

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. A strategic content approach helps build lasting connections with your audience. Dig deeper: Guide to PPC top-of-funnel reporting 2.

B2B 108

B2B Represent Campaign Strategize 108