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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

Represent 127
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Adtech’s approaches to greener marketing

Martech

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. HSBC Bank aligning green operations with portfolio. The company Scope3’s name is a nod to this term.)

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. “How?” ” you might ask.

B2B 113
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Building an ESG Strategy? Don’t Miss These 5 Blind Spots

Salesforce

So despite the fact that you may not be directly required to adhere to the statute, you’ll still need to produce sufficient reporting to ensure you’re meeting the stringent requirements needed by supply-chain partners (so they can meet their regulatory compliance requirements).

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The Top 10 Oil and Gas Trends to Watch

Smarter With Gartner

“The unique stresses of 2020 have elevated three business imperatives for 2021: optimizing business performance, creating new capabilities and strengthening technology foundations,” says Simon Cushing , Senior Director Analyst, Gartner. Download eBook : Top Strategic Technology Trends for 2021.

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9 Essential Certificates for Consultants

Hubspot

million people will be needed each year to fill all the project management positions that will open by 2030. This is an internationally recognized certification in the fields of financial accounting and strategic management. Knowledge of sales technology. Strategic project planning. Facilitating productive meetings.

Consult 57
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How the Workplace Could Change for Marketers in 2020 [and Beyond]

Hubspot

In fact, with the growth of technology and progressive attitudes around work culture, many other companies are following suit. For example, it may be harder to coordinate meetings or you may have trouble with team building. In a highly-connected world, soft skills will be the hardest for technology to replace.

Negotiate 101