Salesforce

AUGUST 21, 2023

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” But what do marketers want to know about generative AI and email marketing? It can also create multiple variations of this content and speed up A/B testing to target different customer groups.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. As for BOFU lead magnets, consider preparing something like a scorecard for lead generation agency evaluation. Use A/B testing to refine your approach and maximize conversions.

B2B 116

B2B Gaming Niche Appointment 116

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Campaign Pitch Niche 141

Lead Fuze

SEPTEMBER 30, 2023

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. Its influence extends from content creation to optimizing marketing campaigns and improving conversion rates. Take Copy.ai

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 75

A/B testing Angle Education Campaign 75

SalesLoft

JUNE 26, 2019

A “spray and pray” approach to lead generation isn’t effective and certainly doesn’t deliver a great return on your marketing investment. Level 3: Marketing will provide air cover to the account with a series of social ads targeted to the recipients of your email campaign, as well as making phone calls to the key players.

A/B testing 73

A/B testing Angle Pipeline B2B 73