Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 75

A/B testing Angle Education Campaign 75

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start making a running list of them.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123

ConversionXL

JULY 1, 2014

Your conversion rate, a/b testing results, scroll depth, heat maps etc – they all give you concrete numbers and facts. You send out email launch campaign to highly targeted list of 30 000 people and only 30 people sign up? And this isn’t just because this study is 4 years old that segments still aren’t set up properly.

Customers 76

Customers Lead generation A/B testing Start-ups 76

Hubspot

APRIL 18, 2012

Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services.

A/B testing 75

A/B testing Angle Up-sell Campaign 75

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. That’s why you need a demand generation strategy. In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. The one with the best open rate is the one that gets added to your auto-responder.

Campaign 116

Campaign A/B testing Trust Follow-up 116

Hubspot

NOVEMBER 22, 2012

So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Instead of powering up your computer when you have content inspiration, an app like Evernote helps you keep your ideas straight, and easily find them later when you're at your work computer.

A/B testing 77

A/B testing CRM Angle Territory 77