ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ClickFunnels

SEPTEMBER 21, 2021

You either work your way in or buy your way in to spread your message and promote your products/services to those audiences. Once you’ve got a list, the next step is to reach out to those places and slowly work to build a relationship with the influencer so that you can get free publicity or ask about their promotion pricing.

Lead generation 244

Lead generation B2B Launch Referrals 244

ConversionXL

FEBRUARY 3, 2017

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. How Does It Work, Exactly?

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Nothing is being sold at this stage. Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

NOVEMBER 22, 2022

High referral traffic is an indication of strong affiliate links or media coverage. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Run customer questionnaires to work out your Net Promoter Score (NPS). submits a form).

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

PandaDoc

MARCH 7, 2023

Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. In any event, you can always help ease the friction of pre-pitching by offering a gift, promotion, or free trial. An effective outreach process will also promote the garnering of customer-qualified leads via referrals.

Process 52

Process Objectives and Key Results Pitch Legal 52

SaaStr

OCTOBER 30, 2020

How should we test it’s effectiveness? How should interactive content be promoted? And so I think it’s kind of relevant across the whole spectrum, but the way you launch promote and the types of content you create will vary as you grow. And what do you advise on like A/B testing? Where should it be placed?

A/B testing 84

A/B testing X-functional Launch Start-ups 84