ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . Getting them right requires a good understanding of your audience and consistent A/B testing.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

PandaDoc

JUNE 11, 2024

Compared to B2C (business-to-customer) selling, B2B selling is much more complex. Sales professionals surveyed by Hubspot in their State of Sales report revealed that 33% of their high-quality leads came from referrals from existing customers. Unlike B2C, B2B supplier sales are made in large quantities.

B2B 52

B2B Process B2C Objectives and Key Results 52

Hubspot

MAY 11, 2017

96% of B2C marketers believed they were experiencing “significant change” in 2014. Bilazarian is the CEO and founder of Teamable -- an employee referral and diversity hiring platform. It’s not about how advanced they are, or if they know how to set up a campaign in AdWords or a variation in an A/B testing platform.

A/B testing 78

A/B testing B2C Campaign Strategize 78

ConversionXL

NOVEMBER 22, 2022

High referral traffic is an indication of strong affiliate links or media coverage. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Optimize different elements of your page and run A/B tests to find the best combination of elements.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. They also help folks receive referral traffic from other websites. 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics. 6) Blogging.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

OCTOBER 30, 2020

And then the other thing is when you’re A/B testing, there’s so many variables you can AB test, you can have the same content piece and just A/B test the way you embed it or the way you run it. And what do you advise on like A/B testing? Randy Rayess: Sure, Okay. Harry Stebbings: Got it.

A/B testing 110

A/B testing X-functional Start-ups Launch 110

PandaDoc

MARCH 7, 2023

Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. An effective outreach process will also promote the garnering of customer-qualified leads via referrals. It’s these key metrics that allow us to test out updated or additional processes for sales workflows.

Process 52

Process Objectives and Key Results Pitch Sales 52

ConversionXL

AUGUST 1, 2017

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. We can say the same thing for B2C products, for example, HeadSpace. How Do We Define Customer Loyalty?

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. We can say the same thing for B2C products, for example, HeadSpace. How Do We Define Customer Loyalty?

Customers 91

Customers A/B testing User Experience B2C 91