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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” Your competitor has feature X, you need feature X. Only category connoisseurs could highlight some functional differences between the shoes.

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SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

And so what we’ll see people come in and do is they’ll say, Hey, we want to acquire name, email, company size, function, or department, and then the consent and all these fields, right? And what do you advise on like A/B testing? And so they’re saying, okay, we want to acquire this information.

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. Personalization is crucial.

B2C 78
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Pay them upfront so they don’t try to say X to get the money. All users have equal access to information and functionality. Research and A/B testing. Top of the pyramid down: Persuasive -> Intuitive -> Usable -> Accessible -> Functional. What is functionality? Interview Phase (1 Day).

Growth 86
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A guide to sales workflow process to increase your profit

PandaDoc

Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. Sales automation software or other solutions with eSignature functionality will help you close deals more quickly. This type of A/B testing makes it obvious which technique is the winner.

Process 52
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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? I think I would agree with that a lot more and say probably in B2C it’s quite the opposite. I think I would agree with that a lot more and say probably in B2C it’s quite the opposite.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

1) A/B Testing. Learn how to run A/B tests here.). 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. A type of online advertising that takes on the form and function of the platform it appears on. We couldn’t leave “X” out of the party!