A/B testing Campaign CTR Launch 
Search Engine Land
JANUARY 22, 2024
Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. You don’t need to prove everything using A/B tests and stat sig results. That’s a great way to start. Here’s how.
ConversionXL
NOVEMBER 29, 2017
If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
AUGUST 24, 2021
In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.
ConversionXL
FEBRUARY 26, 2014
In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.
Salesforce
FEBRUARY 19, 2024
For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Here are the key ones you should keep an eye on: Click-through rates (CTR) Clicks are the foot traffic of the digital world. Let’s dive into email marketing metrics. You want this number to climb.
Hubspot
APRIL 26, 2012
Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. When you launch a new offer, how many people download it? If it's low, you have an opportunity to do some A/B testing to increase conversions. Public Relations & Branding.
Expert insights. Personalized for you.
107 
Let's personalize your content