Remove A/B testing Remove Campaign Remove CTR Remove User Experience
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Why strong Google Ads creative is THE priority for advertisers

Search Engine Land

video views and demand gen campaigns) and products like the Ads Creative Studio have made it clear that strong creative must become a priority. Video-first mindset The two new video campaign types announced at Google Marketing Live are video views and demand gen. Lastly, custom experiments can test any variable you’d like.

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5 Uncomfortable A/B Testing Questions

ConversionXL

Without informing me, the client had run a banner campaign that generated over 30,000 new visitors in a few weeks and – get this – zero conversions (yep that’s right a campaign conversion rate of 0%). If you run solid A/B tests that yield real lifts ( not imaginary ones ), you should be able to track these lifts down the road.

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6 Ways to Reduce Wasted AdWords Spend

Hubspot

Another way to make sure your clicks are relevant is to focus on user context – that is, only showing your ads to people in the right place at the right time. Mobile-preferred text ads allow you to tailor the user experience for mobile users. This is vital because mobile users behave differently from non-mobile users.

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Should You Optimize for Micro-Conversions?

ConversionXL

This question is not about testing strategy, but about business objectives. If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g. It’s beneficial to track micro-conversions for the reasons stated above.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

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How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Think of a technical SEO audit as a website health check.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

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