A/B testing Conversion CTR Launch 
Search Engine Land
JANUARY 22, 2024
Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. You don’t need to prove everything using A/B tests and stat sig results. That’s a great way to start. Here’s how.
ConversionXL
NOVEMBER 29, 2017
If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.
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ConversionXL
NOVEMBER 23, 2022
Real conversations with good people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion.
ConversionXL
AUGUST 24, 2021
It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization. Source: Nanigans.
ConversionXL
APRIL 1, 2019
Joanna Wiebe, conversion copywriter and the brains behind Copyhackers , recommends to “Start ‘ethically eavesdropping’ on the people who are, will be, and should be your customers.” For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Do you know what “double opt-in” means?
ConversionXL
FEBRUARY 26, 2014
Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. We use targeting in a similar way to shape our terms to boost their conversion potential. But first thing’s first….
Hubspot
APRIL 26, 2012
You can also encourage conversation by asking an intriguing question at the end of your posts to help stir up debate. If a specific keyword and page is driving a lot of visits but not leads, perhaps you need to optimize the CTAs on that page to increase lead conversions. Landing Pages and Lead Conversion.
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