ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Trust me, this will help you later on when you’re wondering what to test next. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

ConversionXL

NOVEMBER 18, 2014

The new emails saw a 111 percent higher conversion rate than existing sales or alerts emails. Isabella did quite a bit to get these results – they launched the recommendations feature, moved to an HTML rich format and aligned their web and email experiences. Image from MarketingSherpa. This email averages a 72 percent open rate.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

ConversionXL

SEPTEMBER 16, 2020

While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. A/B testing copy has limitations, too. Why A/B testing isn’t a replacement.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

Martech

JULY 21, 2022

Engagement: What is your cost per click and cost per conversion? Which channels are driving the most conversions and which are driving the least? Whether you choose to A/B test, use rules, or choose Continuous Conversion to “always be testing” it can take a lot of time and resources you might not have.

Customers 116

Customers E-commerce A/B testing Campaign 116

ConversionXL

OCTOBER 17, 2012

These seven email remarketing tactics are based on proven campaigns that increase your conversions. Just getting in touch because I noticed you didn’t launch your flight contest. Launch Your Contest (links directly to their contest). This single email has increased their conversions by 15%. Want some proof this works?

Campaign 104

Campaign Conversion E-commerce Education 104

ConversionXL

MARCH 22, 2013

Mashable named 2013 “The Year of Responsive Design” But is responsive web design actually the answer to boosting mobile conversions? Webundies.com announced 2012 mobile commerce sales of $168,000, accounting for 5.4% The effect of responsive design on mobile conversions. of total sales. Build a dedicated mobile web.

Conversion 115

Conversion E-commerce A/B testing Follow-up 115

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch).

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MAY 15, 2018

Instead, we resort to absurdly complicated explanations we’d never use in a real, everyday conversation, stuff like: “We synergize next-generation micro- and macro-technologies, revolutionizing the landscape of business solutions in the cloud.”. free answer to this question. No customers or traffic yet? No problem! Conclusion.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

JUNE 14, 2022

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Let’s consider an example.

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

ConversionXL

MARCH 10, 2013

Conversion boost. Your copy needs to match the conversation in your customer’s mind. I’ve tweaked and tested them over the years, and this model works the best for me. If you wouldn’t use a phrase on your website in a conversation with a customer, then don’t use it. Conversion Boost.

Objectives and Key Results 119

Objectives and Key Results Price Up-sell E-commerce 119

ConversionXL

APRIL 10, 2018

The m-commerce share of total e-commerce spending continues to grow at a steady pace. All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. Network speed plays a huge role in lower conversions. Wilmer, Lauren E. In Indonesia, 91%.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

AUGUST 17, 2016

One of our customers, Great Fermentations , a home brewing company, is seeing a 25% conversion rate from its cart abandonment campaign and they’re generating $44.37 This is, in a way, an ultimate guide (overused though the term is), so here’s a short table of contents if you’d like to jump around: How To Run A Holdout Test.

Campaign 74

Campaign Process A/B testing CTR 74

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Product overview.

E-commerce 120

E-commerce B2C Manufacturing CRM 120

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Test it for yourself. CXL Live is an experience. is also optimization.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114