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6 Tips to Increase Your E-commerce Conversion Rate

Sales Pop!

Are you looking for ways to boost your e-commerce conversion rate? Whether optimizing product pages, updating the user interface, or launching a marketing campaign, here are six tips to get more shoppers buying from your store and increasing conversions in the long run.

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Attentive launches Concierge SMS product

Martech

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. It aims to drive commerce with personalized texts for each stage of the buyer’s journey. Brands can also use the Attentive Concierge tool to personalize outgoing texts to customers to improve conversion rates. What it does.

Launch 89
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Attentive launches text-to-buy solution with Shopify’s Shop Pay

Martech

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. Read next: Shopify rolls out Linkpop for social commerce. What it does. Why we care. Processing.Please wait.

Launch 105
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Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Search Engine Land

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. The big picture. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta.

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This week’s AI-powered martech releases

Martech

Meta launched new generative AI features for advertisers, allowing them to use AI to create backgrounds, expand images and generate multiple versions of ad text. Bionic Chatbots leverage generative AI to understand the business’ own content and deliver more accurate and efficient conversations. Way to go, humanity.

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Automated vehicle ads were launched.

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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

Then GenAI comes out, and they’re able to easily plug into GPT and launch their version of Copilot called Co-counsel, which does a lot of tasks lawyers need to do routinely. It launched last year as an add-on and took off, going from 0 to $9M ARR in nine months. At the end of last year, they launched automations thanks to GenAI.