Search Engine Land

FEBRUARY 21, 2024

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Considering the persuasive impact of video on consumer purchasing decisions, this opportunity could significantly enhance the likelihood of conversions. Why video matters. How it works.

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Martech

JULY 20, 2021

The post Launch self-managed campaigns that focus on conversions and revenue appeared first on MarTech. Register today for “The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising” presented by MNTN.

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Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. By refining conversion measurement, you can optimize campaigns more effectively, ensuring that your ads reach consumers who are more likely to convert, boosting ROI. Enhanced conversions explained. Why we care.

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Conversion Campaign Follow-up Launch 115

Martech

OCTOBER 6, 2023

Meta also reiterated the announcement made at the Connect conference that businesses will soon be able to use AI to generate conversational responses to customers on Messenger and WhatsApp. The post Meta launches genAI features for ads appeared first on MarTech. GenAI magic. Get MarTech! In your inbox.

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Launch Conversion Process Customers 137

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. The Video and Connected TV (CTV) feature expands ad-serving possibilities while leveraging audience intelligence to target high-value customers, increasing the likelihood of conversions. Getting started.

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Search Engine Land

DECEMBER 11, 2023

Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Helps to get a robust conversion measurement for 2024.” ” What are conversions? Why we care.

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Conversion Campaign Engineering Launch 125

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. Reddit Conversion Lift. This tool analyzes the next steps taken by users after viewing a campaign on Reddit, using the Reddit Pixel, Conversions API and/or Mobile Measurement Partner (MMP) integration. Why we care.

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Launch Campaign Conversion Engineering 97

Search Engine Land

OCTOBER 30, 2023

The new capabilities, which also make it easier to create Reminder Ads, will be launched by the end of October. Expanding your reach to engage with more potential customers can boost brand recognition, leading to more conversions and a better return on investment (ROI). Why we care. What are Reminder Ads?

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Launch Engineering Start-ups Conversion 109

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. It provides 1-day and 7-day view-through attribution options for comparing your ad’s impact on assisted conversions.

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Search Engine Land

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI). Google has launched this new spot for exclusive shopping deals. New deals hub. New pricing features.

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Conversion Retail Launch Price 102

ClickFunnels

AUGUST 19, 2021

The post What Is A Normal Sales Funnel Conversion Rate? But what conversion rate should you aim for? Today we are going to discuss: The four types of sales conversion rates. The #1 way to increase the conversion rate of your sales funnel. The best conversion rate optimization practices. What Is a Conversion Rate?

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Conversion Sales Lead generation X-functional 244

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. ” “Even if it’s not human-written recommendations, the growing adoption of conversational AI by Google Ads could allow Google to provide some AI-written summaries and even examples for keywords, headlines and descriptions.”

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Launch Campaign Clients Engineering 102

Search Engine Land

OCTOBER 18, 2023

Precision in targeting potential customers during strategic moments, coupled with improvements in the shopping experience, could result in increased engagement and conversions. The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land. Why we care.

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Launch Product Strategize Engineering 119

Search Engine Land

AUGUST 1, 2023

They can then use this data to make informed decisions on improving their marketing, which could increase conversions and ROI. The post Google Analytics launches new Audience report appeared first on Search Engine Land. How to access it. In order to view the report, follow these simple steps: Sign into your Google Analytics account.

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Launch Campaign Engineering Conversion 97

Salesforce

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. Many of the same rules of conversational interaction still apply. We chose the latter.

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Conversion Technique Represent Launch 126

Search Engine Land

JULY 31, 2023

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Andi is a startup search engine that was doing conversational, generative question answering before the new Bing and Google Search Generative Experience. Concepts over keywords. What is Andi. Dig deeper.

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Engineering Launch User Experience Start-ups 95

Search Engine Land

AUGUST 31, 2023

This involves machine learning doing the hard work, selecting Reddit posts and conversations that align best with each advertiser’s requirements. The post Reddit launches AI-powered keyword research tool appeared first on Search Engine Land.

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Launch Campaign Engineering Technology 104

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. Google has launched this new spot for exclusive shopping deals. Dig deeper: Adobe forecasts 4.8% New pricing features.

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Conversion Retail Launch Price 86

Search Engine Land

MARCH 14, 2024

Free-form ads have the potential for brands to efficiently deliver a wide range of information to readers in an engaging manner, which could enhance conversion rates. This format could be advantageous for advertisers looking to launch products or introduce their brand to a new audience. Why we care. How they work. Sponsored label.

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Search Engine Land

MAY 29, 2023

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. Hopefully this new data can help advertisers improve ROI and drive more traffic and conversions. The dashboard. It will include these metrics: Session count.

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Launch Conversion Engineering Start-ups 96

Search Engine Land

MARCH 4, 2024

It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign. Define your goals: PMax optimizes your campaigns by focusing on the specific types of conversions that you identify as the most valuable for your business. Why we care.

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Campaign Launch Networking Start-ups 122

Search Engine Land

APRIL 26, 2024

Your goal is the information put in by your sales team, like a summary of the conversation or a description of the lead’s situation. Some might be concrete conversations, others communities. Merge insights from customer conversations, your own data and reviews to discover alignments with your ideal customer persona.

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Product Launch CRM Start-ups 103

Search Engine Land

NOVEMBER 28, 2022

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions’ objective. Previously, Twitter advertisers were able to optimize campaigns to focus on clicks, site visits, and conversions. What Twitter says.

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Launch Campaign Contact Conversion 96

Martech

JUNE 15, 2022

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases. What it does. Read next: The year of SMS. Why we care.

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Launch E-commerce Product Campaign 89

Search Engine Land

JULY 5, 2023

Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). One region where Threads won’t be launching is the EU. What is Threads. ” Why we care. Not available in EU.

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Launch Territory Follow-up Engineering 80

Salesforce

MAY 5, 2022

Now it’s time for the fun part: telling the world about this new innovation with a product launch. Salesforce defines a product launch as announcing a new offering to the public. Launches are an opportunity to tell a compelling story about your product, not just about its functionality but also the impact it will have on people.

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Launch Product Trust Start-ups 98

Highspot

JUNE 1, 2023

Create a Pitch: Launching in beta this summer, reps can create personalized email copy, expediting the time it takes to develop, edit, and personalize engagement with their buyers. Highspot prepares our team with the skills, knowledge, and tools they need to excel.

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Launch Education Strategize Pitch 98

Martech

SEPTEMBER 1, 2023

This involves machine learning doing the hard work, selecting Reddit posts and conversations that align best with each advertiser’s requirements. The post Reddit launches AI keyword research tool appeared first on MarTech. This will help advertisers display the most fitting ads to the most relevant Reddit users. Get MarTech!

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Launch Campaign Technology Technology 75

Search Engine Land

JUNE 15, 2023

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. “It’s because the user journey is shortened, so there is a faster path to conversions.

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Conversion Real Estate CTR Click Through Rate 103

Search Engine Land

JUNE 22, 2023

Not every aspect of the business can be highlighted in the top navigation, so it’s crucial to have a strategic and data-driven conversation about what is important. Slowing down between launches or redesigns will put you at a disadvantage. In this case, discuss and make decisions based on keyword research.

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Search Engine Land

FEBRUARY 27, 2023

Early adopters who have used this feature for headlines and descriptions have seen an average increase of 2% in conversions, with a similar cost per conversion, for ad groups that use responsive search ads. Additional languages for automatically created assets will be launched later this year. New improvements coming to assets.

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Launch Customers Retail Campaign 94

Martech

SEPTEMBER 26, 2022

Our conversations with Roblox were insightful and we aligned a perfect storm of discovery.”. At launch all verch will be available through meaningful discovery, for instance by going to the top of Electric Island and playing the dance-off challenge. The post Walmart launches Roblox metaverse experiences appeared first on MarTech.

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Launch Electricity Strategic partnership Retail 100

Martech

AUGUST 9, 2022

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. The post Attentive launches text-to-buy solution with Shopify’s Shop Pay appeared first on MarTech. What it does.

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Launch E-commerce Promote Trust 104

Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. This is a dashboard that will give visibility into how often impressions are delivered and their impact on conversion rate.

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Launch B2B Promote CRM 86

Martech

DECEMBER 21, 2023

Dig deeper: How to make your ‘ideal customer profile’ more ideal Empathetic acknowledgment requires having responsive communication channels, engaging in personalized outreach that precedes conversations about your offer, and maintaining an active presence in areas where your audience shows up each week. Get MarTech! In your inbox.

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Launch Product GTM Education 105

Search Engine Land

AUGUST 2, 2023

Improved reach and engagement should in practice help brands to achieve more conversions and therefore a better ROI. The post YouTube Shorts launches six new features to improve content creation appeared first on Search Engine Land. What’s new? Get the daily newsletter search marketers rely on.

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Launch User Experience Engineering Conversion 97

Martech

OCTOBER 14, 2022

Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. That’s a demand Drift is seeking to meet here with enhancements to its Conversational Sales Cloud.

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Launch Sales Pipeline Meeting 89