Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. Advertisers will be able to reach their target audience more easily and accurately, which could lead to increased conversions. The post Reddit launches new ad products to boost conversions appeared first on Search Engine Land.

Launch 89

Launch Conversion Product Engineering 89

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaign 74

Campaign Launch Gambling Territory 74

Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Leveraging these latest updates has the potential to enhance campaign performance significantly. Enhanced conversions explained. Track cross-device conversions. Track cross-device conversions.

Conversion 114

Conversion Campaign Follow-up Launch 114

Search Engine Land

JUNE 22, 2023

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. The post Master CTV advertising: A guide to launching your best campaigns appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Launch 92

Launch Campaign Engineering Trust 92

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. This proprietary stack is designed to drive conversions and target audiences via custom data sets. What they do. Get the daily newsletter digital marketers rely on.

Launch 95

Launch Campaign Service Conversion 95

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

Launch 244

Launch Sell Represent Sales 244

Search Engine Land

DECEMBER 11, 2023

Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Fix issues with your measurement of campaigns. Helps to get a robust conversion measurement for 2024.”

Conversion 124

Conversion Campaign Engineering Launch 124

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Reddit Conversion Lift. Reddit Conversion Lift. Why we care. Get the daily newsletter search marketers rely on.

Launch 98

Launch Campaign Conversion Engineering 98

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 67

Campaign B2B Objectives and Key Results Represent 67

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. There are no set-up fees, no long onboarding processes, and campaigns are simple to optimize. Getting started.

Launch 126

Launch Product Campaign Represent 126

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. Multiple account advice. ” Why now? .” ” Why now?

Launch 105

Launch Campaign Clients Engineering 105

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. Email marketing can be incredibly powerful when done right. But how can you use it to grow your medical practice?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. It provides 1-day and 7-day view-through attribution options for comparing your ad’s impact on assisted conversions.

Launch 103

Launch Customers Campaign User Experience 103

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

AUGUST 31, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. This involves machine learning doing the hard work, selecting Reddit posts and conversations that align best with each advertiser’s requirements. What is Keyword Suggestions.

Launch 104

Launch Campaign Engineering Technology 104

Search Engine Land

AUGUST 1, 2023

Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is. They can then use this data to make informed decisions on improving their marketing, which could increase conversions and ROI. Why we care. How to access it.

Launch 98

Launch Campaign Engineering Conversion 98

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. It’s no secret. SUBSCRIBE See terms.

Campaign 86

Campaign Launch Drivers/motivators Promote 86

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. However, this process requires more time and attention to manage. Next steps.

Campaign 92

Campaign Launch Contact Engineering 92

Search Engine Land

NOVEMBER 28, 2022

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions’ objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. What Twitter says.

Launch 97

Launch Campaign Contact Conversion 97

Search Engine Land

FEBRUARY 1, 2024

This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. To start using Website Actions, follow these simple steps: Log onto Campaign Manager. Why we care.

Launch 99

Launch Campaign B2B Engineering 99

Search Engine Land

FEBRUARY 27, 2023

Early adopters who have used this feature for headlines and descriptions have seen an average increase of 2% in conversions, with a similar cost per conversion, for ad groups that use responsive search ads. Additional languages for automatically created assets will be launched later this year. New improvements coming to assets.

Launch 96

Launch Customers Retail Campaign 96

Search Engine Land

APRIL 20, 2023

While Google already employs AI in its advertising to create simple prompts that encourage users to make purchases, the introduction of generative AI, which also powers its Bard chatbot, will enable the creation of more sophisticated campaigns akin to those made by marketing agencies. How it works.

Campaign 100

Campaign Presentation Technology Technology 100

Search Engine Land

MAY 23, 2023

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Video view Campaigns. Video view Campaigns.

Campaign 100

Campaign Launch Engineering Conversion 100

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on.

Campaign 95

Campaign Gambling Territory Promote 95

Martech

JUNE 15, 2022

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases. What it does. Read next: The year of SMS. Why we care.

Launch 87

Launch E-commerce Product Campaign 87

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. They aren’t just part of a campaign, they can be an event or focal point that generates buzz. Seasonal push.

Launch 114

Launch Campaign Up-sell Technology 114

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One in the U.S.,

Campaign 107

Campaign B2B Construction B2C 107

Martech

SEPTEMBER 1, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. This involves machine learning doing the hard work, selecting Reddit posts and conversations that align best with each advertiser’s requirements. What is Keyword Suggestions. Get MarTech! In your inbox.

Launch 75

Launch Campaign Technology Technology 75

Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. This is a dashboard that will give visibility into how often impressions are delivered and their impact on conversion rate.

Launch 85

Launch B2B Promote CRM 85

Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Targeting potential customers while they are already shopping may also help improve conversions. Why we care. This presents a huge opportunity for brands in terms of reach.

Launch 92

Launch Territory Retail Campaign 92

Search Engine Land

AUGUST 2, 2023

Background music and sound effects can help bring an advert to life, significantly enhancing engagement, making it a vital aspect of any campaign. Issues like this can negatively impact engagement, which in turn will affect conversions. Why we care. What has Meta said? ” Deep dive.

Launch 96

Launch Campaign Engineering Technology 96

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Feed more timely and more detailed conversion information into the Google AI.

Campaign 93

Campaign E-commerce Objectives and Key Results Profit margin 93

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. You can view: The date the ad was launched. While automation is changing how Google campaigns are created, conducting effective research is still essential to your campaign builds.

Campaign 94

Campaign Start-ups Growth Launch 94

Sales Nexus

AUGUST 23, 2021

When done right, it could yield advantages to your B2B marketing campaigns. And it’s starting to trickle into B2B campaigns as well. But if they want to have a text conversation, that’s okay too. BS: It’s worth having a conversation about synchronicity. Listen to the podcast here! I send an email.

Campaign 119

Campaign B2B Cold Call Technology 119

Search Engine Land

JANUARY 9, 2023

They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel. The post Microsoft, BigCommerce team up to launch new marketplace Ads and Listings appeared first on Search Engine Land. How it works. Why we care.

Launch 94

Launch Networking Campaign Growth 94

Search Engine Land

MARCH 3, 2023

These articles begin as AI-powered conversation starters, developed with our editorial team, but they aren’t complete without perspectives from experts like you. Right now, there is post to a Collaborative article on how to measure the ROI of influencer marketing campaigns. Dig deeper.

Launch 97

Launch Campaign Follow-up Start-ups 97

Search Engine Land

MAY 3, 2024

Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Detailed reporting on campaign performance within Google Ads. Detailed reporting on campaign performance within Google Ads.

Represent 88

Represent Campaign Launch Promote 88