Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 109

Campaign CTR Retail Networking 109

Search Engine Land

OCTOBER 14, 2022

The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. What will happen to existing campaign when the change occurs? Why we care.

Campaign 111

Campaign Conversion Engineering Networking 111

Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Leveraging these latest updates has the potential to enhance campaign performance significantly. Enhanced conversions explained. Track cross-device conversions. Track cross-device conversions. Why we care.

Conversion 118

Conversion Campaign Follow-up Launch 118

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. Campaign setup. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform. Data connections. Attribution. Measurement.

Campaign 119

Campaign Start-ups Growth Conversion 119

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 128

Conversion Gaming Objectives and Key Results Referrals 128

ClickFunnels

AUGUST 16, 2021

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. Email marketing can be incredibly powerful when done right. But how can you use it to grow your medical practice?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Search Engine Land

MARCH 20, 2024

So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Include the organic average position and the best metric to judge PPC performance (whether that’s return on ad spend, cost per acquisition or conversion rate). Business email address Subscribe Processing.

Campaign 111

Campaign Strategize Follow-up Consult 111

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please keep answers simple.

Campaign 96

Campaign Customers Technique Strategize 96

Search Engine Land

OCTOBER 10, 2023

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Advice on Demand Gen campaign and budget management. Demand Gen explained When Demand Gen becomes available in your accounts, you’ll give up your ability to create Discovery campaigns.

Campaign 127

Campaign Clients Territory Conversion 127

Search Engine Land

DECEMBER 11, 2023

Google Ads is testing a conversions account level diagnostic tab in alpha. Fix issues with your measurement of campaigns. The feature was first spotted by SMX Next speaker and Google Ads expert Thomas Eccel , who shared his findings on X: Thomas wrote: “More accounts rolled out for Account level Conversion Diagnostic Tab.

Conversion 127

Conversion Campaign Engineering Launch 127

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Just one question: which campaign will help your business generate leads? That’s what we’ll do here! And lots more.

Lead generation 258

Lead generation Campaign Referrals Niche 258

Search Engine Land

JANUARY 23, 2024

Google fully rolled out its conversational experience to all advertisers in the U.S. More advertisers now have access to a feature that could make the process of building search campaigns easier and faster, freeing up your time to focus on other essential tasks crucial for achieving successful campaign outcomes. Why we care.

Conversion 122

Conversion Campaign Follow-up Start-ups 122

Search Engine Land

AUGUST 29, 2023

Google Ads has confirmed a technical issue that is impacting Discovery campaigns. Discovery campaigns maximise results by delivering ads to YouTube, Gmail, and the Discover feed. The post Google Ads fixing Discovery campaign technical issue appeared first on Search Engine Land. When will the problem be fixed?

Campaign 131

Campaign Engineering Conversion Process 131

Search Engine Land

FEBRUARY 1, 2024

Meta advertisers can now measure conversions that occur within one day of a video ad play. This analysis enables you to optimize your video ad campaigns more effectively for increased conversions and a higher return on investment. Meta has said it introduced this setting to enable advertisers to capitalize on this behavior.

Conversion 115

Conversion Campaign Process Customers 115

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Conversion rates Measure how effectively customer interest is transformed into sales. High-scoring products are often those that achieve robust conversion rates.

Campaign 104

Campaign Profit margin Product Construction 104

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 76

Campaign B2B Objectives and Key Results Represent 76

Martech

JULY 20, 2021

The post Launch self-managed campaigns that focus on conversions and revenue appeared first on MarTech. Register today for “The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising” presented by MNTN.

Launch 115

Launch Campaign Conversion B2B 115

Search Engine Land

FEBRUARY 14, 2024

With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. Generative AI tools like Midjourney, DALL-E, and Runway are helping marketers create personalized images for targeted marketing campaigns. Take Coca-Cola, for example.

Campaign 122

Campaign A/B testing Objectives and Key Results Appointment 122

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 115

Gaming Conversion Objectives and Key Results Referrals 115

Search Engine Land

NOVEMBER 1, 2021

The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns. Please visit Search Engine Land for the full article.

Conversion 93

Conversion Campaign Engineering 93

Search Engine Land

AUGUST 28, 2023

TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. Why should you try TikTok’s Smart Performance Campaigns? SPC reduces campaign creation time by 26%, according to TikTok.

Campaign 98

Campaign Objectives and Key Results Clients Conversion 98

Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Why we care.

Campaign 128

Campaign Engineering Technology Technology 128

Search Engine Land

OCTOBER 3, 2023

Smart marketers are using offline conversion tracking to solve the issues I just laid out. If you missed my SMX Advanced session, keep reading to learn: What offline conversion tracking is. Why it matters for lead gen campaigns. What is offline conversion tracking? When and how to use it. SUBSCRIBE See terms.

Conversion 120

Conversion SQL Campaign CRM 120

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. It supports campaigns on Google Ads, Microsoft Advertising, Baidu, and Yahoo Japan.

Campaign 115

Campaign Engineering Start-ups Conversion 115

Martech

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Design and implement campaigns within the context of discussions surrounding your brand.

Conversion 111

Conversion Campaign Price Trust 111

Search Engine Land

MARCH 29, 2024

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be particularly beneficial for small and medium-sized businesses (SMBs) with limited resources. Why we care.

Campaign 80

Campaign Growth Process Conversion 80

Search Engine Land

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Design and implement campaigns within the context of discussions surrounding your brand.

Conversion 93

Conversion Campaign Price Trust 93

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. The post Use this tactic to drive revenue on your SEO campaigns appeared first on MarTech. Click here to view more MarTech webinars.

Campaign 115

Campaign Presentation Conversion Process 115

Search Engine Land

SEPTEMBER 19, 2023

You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of customer data and improve your marketing campaigns. At CallRail, we’ve been harnessing this potential since 2016 through AI-powered Conversation Intelligence. hours of real-world voice data.

Clients 133

Clients Conversion Click Through Rate Campaign 133

Search Engine Land

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. The post Use this tactic to drive revenue on your SEO campaigns appeared first on Search Engine Land.

Campaign 114

Campaign Engineering Presentation Conversion 114

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window. Why we care.

Launch 123

Launch Conversion Campaign Networking 123

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Why we care. Get MarTech!

Campaign 105

Campaign Engineering Technology Technology 105

Search Engine Land

JUNE 23, 2023

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns.

Campaign 102

Campaign CTR Click Through Rate Conversion 102

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. Targeting Account generates target, engagement and content recommendations based on precious campaign success data. There’s a huge alienation problem.”

Campaign 117

Campaign Service Customers Promote 117

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. It’s no secret. SUBSCRIBE See terms.

Campaign 89

Campaign Launch Drivers/motivators Promote 89