ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

FEBRUARY 15, 2016

Macaitis uses NPS to polish every interaction prospects and customers have with Slack, taking a holistic view of UX that includes not just customer service and sales, but things like online ads and their legal terms of service. So, Magoosh modified their NPS gathering technique to deliver faster answers while students were still studying.

Promote 50

Promote UX A/B testing Cross-sell 50

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. It’s not which variant collects more email addresses, it’s which variant sells more books. Summary: Find opps, estimate impact, dig into results, take testing further. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JULY 11, 2016

Stop selling the way you want to sell, sell the way people want to buy. Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys. Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. That’s your job.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. The process of improving your site conversion using design techniques, key optimization principles, and testing.

Networking 78

Networking Non-Profits Engineering Follow-up 78