Search Engine Land

APRIL 19, 2024

Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. Always aim for quality over quantity and resist Google’s pressure to add more. Test yourself against the algorithm.

CTR 101

CTR A/B testing Objectives and Key Results Campaign 101

Hubspot

NOVEMBER 23, 2016

Display URL and Path Fields (Shown in Green). When creating ETAs, the final URL has to be entered first (above the headlines) and the display URL is created automatically based on that. There are two optional path fields available to extend the display URL by up to 15 characters each. Description (Shown in Gray).

A/B testing 78

A/B testing CTR Click Through Rate Campaign 78

ConversionXL

JUNE 16, 2020

For example, a worthwhile program investment is training your editorial team on URL creation because preventing technical errors takes less time than fixing them. Enterprise sites are typically bigger, which adds emphasis on technical accessibility, but the basics remain: Can search engines efficiently access your content?

CTR 121

CTR A/B testing Click Through Rate Education 121

Hubspot

AUGUST 8, 2019

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. A/B tested. A/B Testing Your PPC Ads. Maximum Bid.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

FEBRUARY 26, 2014

If it seems flat, use the drop down menu above your sparkline charts to add a more granular view by changing it to Weekly or Daily. Add new seasonal Campaigns to experiment with new ideas. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JULY 22, 2021

Enter your URL into Screaming Frog, or by going to Index > Coverage in your Google Search Console. Screaming Frog looks at each URL individually, splitting indexing results into two columns: 1. Indexability: This shows where a URL is indexable or non-indexable. Indexability status: The reason why a URL is non-indexable.

User Experience 162

User Experience UX CTR Engineering 162

ConversionXL

NOVEMBER 22, 2022

Traffic by channel adds meat to the bones of overall traffic. Traffic from users that entered a URL into a browser, clicked on a saved bookmark, or clicked on a direct link from outside of the browser (e.g., Loves Data’s step-by-step guide on how to add bounce rate to GA4. Based on those figures, your CTR would be 50%.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105