ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Product should be your main channel for customer acquisition, retention and expansion. It has extremely low close rates, and high volumes of junk leads.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ClickFunnels

JANUARY 26, 2022

Approximately 90% of marketers claim that email was their main means of generating leads. The traffic obtained from Google ads is perhaps one of the best means of testing your site regarding user behavior and how your site’s content plays a role in the buying process. Who said email marketing was dead, again?

Niche 246

Niche Click Through Rate Sales A/B testing 246

Hubspot

AUGUST 8, 2019

Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. Lead generation is the direct result of having a relevant and engaging landing page to follow your paid ad. Include the main keyword that you’re bidding on. Perform A/B Split tests with your copy. A/B tested.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

NOVEMBER 18, 2020

Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter.

Lead generation 101

Lead generation A/B testing Gaming CTR 101

ConversionXL

NOVEMBER 9, 2015

I’ve already explained macro-conversions in passing, but to define more thoroughly: Macro-conversion are the main conversion goal of your website – the goal action that is most closely tied to revenue. If you’re doing lead generation for sales, then a completed lead form would be a macro-conversion.

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

FEBRUARY 26, 2014

These factors we use to target our keywords can be broken down into three main categories: timing, relevance to your audience, and relevance to your business. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. But first thing’s first….

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. total revenue / total spend).

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136