Apple’s Privacy Changes Will Force Marketers to Innovate – Here’s Where to Start
Salesforce
AUGUST 20, 2021
Email marketers who strive to create a meaningful inbox experience for subscribers must be able to pivot away from opens as a key (or primary) performance metric to mitigate some of the more difficult challenges. Trust is Salesforce’s No. Click-through rate (CTR) measurement will not be impacted by the new privacy features.
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