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A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. You don’t need to prove everything using A/B tests and stat sig results. That’s a great way to start. Here’s how.

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How to improve PPC campaign performance: A checklist

Search Engine Land

At a broader level, test out two or three variations in each ad group; one with no pins and the others using a mixture. Google will optimize its RSA copy to get the best CTR, but sometimes, that CTR doesn’t mean a higher conversion rate or ROAS. Dig deeper: Why strong Google Ads creative is THE priority for advertisers 8.

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5 essential PPC skills every agency pro must have

Search Engine Land

Build trust Trust comes with time. With trust comes long-term, impactful achievements. Next time you want to run an A/B test, go through the following steps: Take a hard look in the mirror. Identify if your A/B test doesn’t drive a 30% growth in your top KPI. But you should.

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Apple’s Privacy Changes Will Force Marketers to Innovate – Here’s Where to Start

Salesforce

Trust is Salesforce’s No. Click-through rate (CTR) measurement will not be impacted by the new privacy features. Marketers using Einstein artificial-intelligence capabilities such as Engagement Scoring and Content Selection have seen a 20% increase in CTR. 1 value, and privacy and security are a huge part of that.

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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . However, this is a step many people won’t take––with a benchmark CTR of 0.4%. For a single image ad, the CTR is 0.56% and for a video ad, it’s 0.44%. . Text ads have the cheapest cost per click but they have a low CTR ( averaging around 0.02% ).

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

By hosting ads on their platform, you establish yourself as a likewise trusted brand. The traffic obtained from Google ads is perhaps one of the best means of testing your site regarding user behavior and how your site’s content plays a role in the buying process. Google Ads. Instagram Ads. Image Source: Instagram for Business.

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15 Benefits Of Having An Awesome Landing Page

ClickFunnels

Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR. In one test by ConversionXL, they A/B tested the two variations of the same landing page…. One without urgency….